Geelong has a new player in the business events space. Geelong Conference & Event Management (GCEM) is a newly launched professional conference organiser, created to meet the sharp rise in demand for premium, locally delivered events across the region.
Led by Award-Winning Strategist Jade Pearce

Led by award-winning event strategist Jade Pearce, GCEM enters the market with more than two decades of national event experience, including founding and growing her previous agency, Evise. GCEM is the result of both industry insight and a timely opportunity to contribute to Geelong’s growth.
A Region in Transformation
The timing of the launch is significant. Geelong is in the midst of major transformation, with infrastructure projects such as the Nyaal Banyul Convention and Event Centre, new hotels under construction, and an increase in conferences and meetings across government, health, education and associations. The demand for high-quality event services in the region is growing steadily.
Deep Local Insight, Senior Expertise
Clients are now looking for partners who are deeply connected to place, who understand the local landscape, and who bring strong senior capability to every stage of delivery. This is exactly where GCEM is positioned.
Full-Service Event Delivery
GCEM delivers full-service event management, including strategic program design, stakeholder engagement, and the latest in event technology. The team brings a senior-led approach with an intentional focus on recruiting exceptional regional talent.
A Vision for Flexible, Regional Careers

Jade has a clear vision for the business. She is focused on creating truly flexible, meaningful roles for experienced event professionals based in regional areas. Too often, talented event managers leave the industry after relocating or seeking more balanced ways of working. GCEM was designed to offer a new pathway forward for this group.
Grounded in Community
This professional commitment is also backed by a personal one. Jade is relocating her family to Geelong and is fully embedding GCEM into the local community. Her goal is to build lasting relationships with local clients, venues and suppliers, while also reducing the need for constant travel.
Meet the Team

Jade is joined by Principal Event Manager, Kymberlee Senior, who brings strong experience in regional delivery and strategic project leadership.
Now Working Across Victoria
GCEM is now working with clients across Geelong, the Bellarine and greater Victoria. The agency supports sectors including health, government, education, membership-based organisations and corporates, with a focus on strategic, high-impact event outcomes.
Connect with GCEM
To learn more about working with GCEM, get in touch at hello@gcem.com.au or visit www.gcem.com.au.


